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SPORTS

Superbowl rings and Stanley Cup rings are symbols of ultimate achievement. Championship rings at any level announce excellence whether for professionals or peewees.

Cost should not be a factor. After spending thousands of dollars per year for participation in amateur sports, who would protest a hundred dollars for sterling silver or a few hundred dollars to celebrate a championship in gold? Admit it or not, bragging rights are important and in this case relatively inexpensive.

With thousands of competitors, associations, leagues, teams, tournaments, and hundreds of sports, this is an ENDLESS market.

SCHOOLS

Think of the huge US college and university rings. Their influence has captured Canadian schools and their proud graduates. From post-graduate university programs to high schools, to even elementary schools, alma maters are announced with pride. Don't stop with T-shirts and sweatshirts! Whether in sterling silver or gold, the cost of school rings or pins is small relative to the cost of getting there and the pride of graduation..

Alumni should remember the advice of The Beach Boys and "be true to your school."